SnowGlobe Public Relations is a communications consulting firm based in the Twin Cities. We are dedicated to creating relationships, experiences and results for our clients.


  • Strategic Communications & Public Affairs Planning
  • Media Relations
  • Crisis Communications
  • Issue and Reputation Management
  • Corporate Communications
  • Event Management
  • Community Relations and Civic Engagement
  • Influencer/Key Stakeholder Engagement
  • Message Development


Expand your horizons.  SnowGlobe Public Relations has earned the trust of key national and Twin Cities institutions.

Meet Kevin Olson

Kevin BannerKevin Olson is a highly respected, trusted and award-winning communications professional.  He is the founder and CEO of SnowGlobe, LLC, a Service-Disabled Veteran-Owned Small Business.

Kevin served 31 years in the U.S. Army, and was trusted for 14 years to be the Director of Communications for the Minnesota Army and Air National Guard, based in St. Paul, Minnesota.

Holding the rank of Colonel, he was the primary spokesman for the Minnesota National Guard, and was the strategic communication advisor to The Adjutant General, a state cabinet member.

He was responsible for coordinating and executing all media, community relations, command information, social media and crisis communication for a 13,000-person organization operating in 61 communities throughout Minnesota.

Col. Olson deployed in combat on two occasions in key communication leadership roles.

Kevin has led his teams to numerous Department of Defense, U.S. Army, National Guard and communication industry awards and recognition, including a Silver Anvil, a Bronze Quill, a Northern Lights Award, a Hermes Award and five regional Emmys.

He was the 2014 “Minnesota Communicator of the Year,” named by the Minnesota Association of Government Communicators.

Prior to serving in an active duty status with the National Guard, Kevin worked twelve years for Marriott Lodging in convention operations and sales.   During this time, he was a “Certified Meeting Planner” (a designation held by <5% in the meeting planning industry) and earned the “Chairman’s Circle Award” for sales performance.

In addition to his military occupation, Kevin has served as an Adjunct Professor in the Concordia University St. Paul Masters of Strategic Communication Management program, and has taught graduate-level media strategy and crisis communication.  Kevin was the 2017 commencement speaker for Concordia University’s masters and doctoral programs.

Additionally, he is a board member of the Friends of the St. Paul Library, and served as an advisory board   member on the Minnesota Super Bowl Host Committee for more than two years.


Live life.  It is essential to create memorable experiences for clients, stakeholders and employees.  SnowGlobe Public Relations has a track record of making sure that all parties are engaged.

  • Serving Our Troops
  • International Relationships
  • Professional Sports
  • Institutions
  • Service Members, Veterans and Military Families



Dream big.  SnowGlobe Public Relations can fortify your company’s image and help attain the reputation you desire.

    • Awards
    • Recognition

Contact us:

SnowGlobe Public Relations
260 Wentworth Avenue East, St. Paul,  MN  55118