SnowGlobe Public Relations handled all aspects of event planning and the sequence of events, including scriptwriting, emcee selection and media relations. The groundbreaking sequence of events included the Mille Lacs Band of Ojibwe, veterans from all eras, elected officials, reenactors and retired Army Gen. Joseph Votel, a Minnesota native and former four-star commander of U.S. Special Operations Command and U.S. Central Command. The event drew hundreds of attendees and garnered over 145 media mentions, nearly $100K in publicity value and an audience of 2.9 million.