SnowGlobe provided pro bono services to develop and implement a comprehensive media relations plan. This included drafting media advisories, press releases and statements, as well as pitching stories and coordinating interviews with board members, veterans, and their families. Additionally, we created a social media toolkit for partner organizations to amplify coverage across social media channels. The event was featured on more than 10 community calendars, garnered 24 media clips, and reached an audience of 2.5 million people, generating $86,407 in publicity value. Photo credit to Jonathan Charpentier.