SnowGlobe organized the outdoor Minnesota 9/11 Day of Remembrance event on the Capitol Mall, which garnered significant publicity with an earned media value of $1.5 million in the 30 days leading up to it, reaching over 53 million people. SnowGlobe worked closely with the planning committee and MDVA on all aspects, including publicity, graphic design, city permitting, AV subcontractor coordination, scripting, and a comprehensive run-of-show.